7 Tips to Help Prepare Your Homes for Stunning Real Estate Photography

1. Clean and declutter:

Start by ensuring that the property is clean and free of any clutter. A clutter-free environment allows potential buyers to envision their own belongings in the space and creates a sense of spaciousness. Remove personal items, excessive furniture, and unnecessary décor. Consider hiring a professional cleaner to ensure every corner of the house shines.

Brite Room Danny Osterweil Photograph

2. Create curb appeal:

First impressions matter, so pay special attention to the exterior of the property. Enhance the curb appeal by mowing the lawn, trimming hedges, and adding fresh flowers or potted plants. Clear pathways and driveways of any debris, and consider pressure washing exterior surfaces. Remember, the exterior photo is often the first image potential buyers see, so make it count!

3. Stage strategically:

Staging is an effective technique for highlighting a home’s potential and creating an emotional connection with buyers. Consider hiring a professional stager who can expertly arrange furniture, add appealing accessories, and create a welcoming ambiance. The goal is to showcase the property’s best features and help buyers envision themselves living there.

4. Maximize natural light:

Good lighting can transform a space, so make sure to let in as much natural light as possible during the photography session. Open curtains and blinds to allow sunlight to flood the rooms, creating an inviting and spacious atmosphere. Replace any burnt-out light bulbs and turn on all interior lights to add warmth and depth to the photos.

5. Pay attention to details:

Small details can significantly impact the overall impression of a property. Before the photography session, ensure that all light fixtures, faucets, and appliances are in proper working order. Arrange pillows and throws, straighten curtains, and make sure that all bed linens are neatly arranged. Pay attention to symmetry and balance in each room, and remove any distracting elements.

6. Highlight unique selling points:

Every home has its unique selling points, whether it’s a stunning fireplace, a spacious backyard, or an elegant staircase. Identify these features and ensure they are properly showcased in the photographs. Consider close-up shots to emphasize architectural details, and capture various angles to provide a comprehensive view of the property.

7. Coordinate with the photographer:

Collaboration with the photographer is key to achieving the best results. Share your vision and discuss the desired style and shots you want to capture. Work together to select the optimal time of day for the shoot, considering natural lighting conditions and potential distractions. It’s essential to have a clear understanding of each other’s expectations to achieve the desired outcome.


In the digital age, captivating real estate photography is crucial for attracting potential buyers and selling properties efficiently. By following these tips, real estate agents can effectively prepare homes for photography sessions, showcasing their best features and creating a lasting impression on potential buyers. Remember, a well-prepared property is more likely to receive attention, generate interest, and ultimately lead to successful sales transactions.